Who's in Control?
International Conference 17 October 2007 at Rugbraudsgerdin, Borgartun 6, 105 Reykajvik, Iceland
9.30
Registrations
10.00
Gerd Leonhard – Key Note Speaker
10.45
From Chaos to Order
Panel discussions value recognition strategy and the discussion on a new business model. Are we ready to test?
Moderator: Paul Brindley Music Ally
Participants: Alison Wenham AIM UK, Fred Bolza Sony/BMG UK, Simon Long Collins and Long UK, Reinher Karl VUT Germany, Margrét Sigurðardóttir Academic Researcher Iceland-Denmark.
12.00
Lunch – Buffet at location
12.30
How to Reach the Masses?
Panel discussions on new opportunities in marketing. How to use the web and 3G. What is important when building internet business. Different approaches. Different way of thinking.
Moderator: Kristján Már Hauksson Nordic E-Marketing
Participants: Kitty Von Sometime CCP/GusGus UK-Iceland, Paul Hitchman Playlouder UK, Tina El-Hage Ventures Business Manager - Guardian News & Media (GNM) UK, Adam Lewis Planetary Group US, Michael Frohoff Kruger Media Germany
13.40
Case Study
Jane Pollard head of creative strategy, Beggars Group. Samples from the Thom Yorke campeign as well as approach to breking new artists.
14.00
Lets go Shopping!
Digital shops – what is possible. New ways of consuming culture and entertainment. The importants of community marketing. Consumer needs and behaviour. Is it easier or more difficult to break new music – new artist?
Moderator: Ralph Simon
Participants: Árni Matthíasson mbl.com Iceland, Stefán Hjörleifsson tonlist.is Iceland, Einar Örn Benediktsson Grapewire.com Iceland, Gigi Dryer independent advisor on digital strategy UK, Jakomi Matthews Director of Music Void Entertainment UK-New Zealand
15.00
Break
15.30
Mobile Entertainment and Marketing
3G – what will change – who is winning the race – is the new Nokia the ipod killer it claims – has Vodafone got it right with their subscription model – how will music benefit.
Moderator: Ralph Simon Mobile Entertainment Forum
Participants: Hjálmar Gíslason Director in Business Development, Brent Muhle NettWerk management, Denzyl Feigelson Next Step – iTunes - AWAL, Jakomi Matthews Director of Music Void Entertainment.
16.30
Case Study:
Iain Forsyth Head of Digital Media at Mute Records describes his campaigns for Nick Cave’s latest new band Grinderman and the Moby Hotel Campaign
16.50
Conclusion
17.30
Drinks and networking at the Nordic House
