Serena Wilson - Nile-On
Serena Wilson started in the music business at London Records in 1998. Working with artists such as Goldie, All Saints and the Sugababes, as well as their offshoot label FFRR, she soon became assistant to the head of press. With the expansion of the internet in 1999 Serena left London Records to join Way to blue, an internet start up and began promoting acts including Björk, So Solid Crew, Madonna, Craig David and Travis. There she worked her way up to senior press officer.
In 2002 whilst at Way To Blue Serena was asked to join Source Records on a consultancy basis and set up an online division for the label. Whilst there she worked with Turin Brakes, Mark B and Blade, Metro Area, Air, Audio Bullies, Simian, Gemma Hayes and Kings of Convenience. Serena then moved on to the Virgin Records roster and worked with the likes of Beenie Man, Kelis, Nerd and Daft Punk.
As well as consulting for the Source label, Serena started up her own company, Nile-On, dedicated to Online Press and Promotions. The now infamous City Rockers, was one of Nile-On’s first clients followed by Duophonic (Stereo Lab) Warp records, Ministry Of Sound and The Anti Nazi League who launched the Love Music Hate Racism campaign aimed at bringing together a diverse selection of musicians, DJs and MC’s to follow in the footsteps of the Rock Against Racism movement of the 70’s.
Source Records merged with Virgin/EMI in 2003 and Nile-On expanded further. Together with Jamie Danan and Leda Whitely, who had both been at Beatwax promotions in 2001 before moving across to Nile-On, a steady roster of successful acts was built up that gave them the reputation of being at the cutting edge of UK independent music scene. Clients included Warp Records, Ultimate Dilemma, Reflex Records, Universal, Mute, Novamute, Island Records, Fat Cat, Groneland, Duophonic, UMTV, The Biography Channel, (Sky) Winchester Films, WarpFilms and Domino where Nile-On embarked on a campaign with the Arctic Monkeys that was to change the face of digital marketing within the music industy.
Since then the Nile-On has grown to a team of 7 web based consultants, marketers and pluggers, with offices in central London.
Some of our artists/campaigns to date:
Arctic Monkeys, Atlantic Jaxx, Psapp, Babyliss Juana Molina, The Infadels, Liam Frost and The Slow Down Family, Little Man Tate, Jackson Analogue, Josh Wink, Steve Angello, The Reverand and The Makers, The Dears, Kobai, Omerta, Protokoll, Craig Richards, Four Day Hombre, Amusements Park On Fire, Ashley Beedle, Smog, Bonny Prince Billy, Keiran Hebdan and Steve Reid, Leonard Cheshire, Testicicles, Royksopp, Miss Kittin, The Boy Least Likely to, Time Out, Fischerspooner, Roebeck, Ministry of Sound, Revl9n, Justice, Bookashade, Sommerset House, The Fourfront Tour, The Rainbow Family, The Trip, Extended Seventies, Monoband, Orange Lights, Trojan Sound, James Holden, The Lovebox Weekender, Freelance Hellraiser, Adem, Archie Bronson, Amnesty International, Matthew Styles, Damian Lazarus, Television Personalities, Hexstatic, Layo & Bushwacka, KT Tunstall, Motion Pictures, DJ Sneak, Amnesty International, Absolut Vodka, DJ Derek, Clearlake, Fire Engines, Atmosphere, MSTRKRFT, Pier Bucci, Trabant, Black Strobe, Damian Lazarus, Four Tet,, Stereolab, Animal Collective, Mum, Motorola, Throbbing Gristle, Sbeegie J, Rephlex, Chck chck chck, Plad, Two Lone Swordsman, Headphone Heroes, Bottletop, Love Music Hate Racism, Roll Deep, Joss Stone, Husky Rescue, Beans, Hardkandy, Catskills, Ch3vy, X-Press 2, Mad Staring Eyes, Mark Farina, Steve Lawler, The Duels, Somerset House, Craig Richards, Transparent Sounds, Bookashade, Mr Hudson and The Library, Maps, Fryars, Pull Tiger Tail, The Knife, The Mules, The Scratch Perverts, The Hussey’s, Seth Lakeman, Ed Banger, Rough Trade, Palace Fires, Rob Da Bank, Chris Coco, 4hero, Lovebox, The Rainbow Family, The Fourfront Tour, Ministry of Sound, DJ Mehdi, Rui Da Silva, Ben onono, Akli D, Bent, Josh Wink, Somerset House, Tom Middleton, Dragonette, The Twang, Revl9n, My Toys Like Me, Amadou & Mariam, Metronomy, N.A.S.A, Moby, Laura Marling, We Are Scientists, The Kooks, The Hotmelt, Kitsune Maison, Scottish Ballet, Indian Sound Pad, Thomas Dybdahl
Nile-On Method
Whether you are embarking on your 10th digital campaign or you are new to marketing online, whether it’s awareness building, blog coverage, reviews, video and audio placement, downloads distribution, more visitors to your website or more fans to your social network, Nile-On will ensure you get the right publicity for your brand. In consultation with the client, press/promotions agencies we can advise on where best to spend so that you reach the target audience and gain ROI.
Services: Nile-On provide digital solutions for the entertainment industry and beyond. We deliver quality consultancy including Digital marketing, Online PR, Social Media Management, Viral development, Content creation, 360 Brand partnership opportunities, Advertising Spend
There are a vast amount of options available to any client who undertakes a digital promotion so the messaging and targets have to be clear from the start. As the internet becomes increasingly saturated through the migration from print media and TV to the internet it becomes ever more essential to achieve the creativity and quality of presence that the digital arena requires.
This will enable the campaign to reflect online what the consumer will experience from the venue in the real world. In order for this to happen the project will require a specialist team working on a campaign continually.
