Icelandic musician Snævar Njáll Albertsson is the mastermind behind Dad Rocks!, the solo project of the singer who initially rose to prominence with the Danish band Mimas. Dad Rocks!, however, is quite different: the guitar here is mostly acoustic and is accompanied by piano, trumpets, violin, viola and much more. As Dad Rocks!, Albertsson is inspired by acts such as Bill Callahan, Owen, Why?, Akron/Family and Do Make Say Think. This has led to a sound that is a unique mix of folk and pop with complex guitar-work and anthem-like arrangements. However, Snævar Njáll Albertsson’s primary sources of inspiration are the relations closest to him. Most of all his little daughter who also inspired the name Dad Rocks!, naturally a pun on the ’dad rock’ genre. The use of pathos and irony is something that is explored throughout his work. Lyrically, this is also a central aspect with subjects both big and small.
With Mount Modern Albertsson went for a different aesthetic that allowed the instruments to stand out clearer to bring out every single melody carried out on the many instruments played on the album. For this task he enlisted Icelandic super producer Addi 800 (Blur, Björk) to mix the album and Tom Mcfall (REM, Stars, Regina Spektor, Bloc Party) to do the mastering.
In 2011 Dad Rocks! has played at The Great Escape, SPOT Festival, Popkomm, Iceland Airwaves and CMJ in New York. Dad Rocks! has played over 50 gigs in 2011 alone in 10 different countries.
Mount Modern was released in the US (Paper Garden Records), UK (Big Scary Monsters Records), Denmark (Father Figure Records) and Iceland (Kimi Records) on November 8th. The single ‘Weapons’ includes a guest appearance by Charles Spearin of Broken Social Scene and Do Make Say Think, who plays cornet on the song. The album has been getting very positive reviews from the likes of Drowned In Sound (9/10), The 405 (9,5/10), Musical Mathematics (10/10), GoldFlakePaint (10/10), Big Cheese (5/5) and Rock Sound (7/10).