Mugison about Aldrei fór ég sudur / I never went south:
Me and Papa Mug were drinking beer in London in the summer of 2003 while we were enjoying a music festival at the ICA. We started to imagine a festival in our little town located on the most western part of Iceland. We imagined that we would do a festival where local people would sing, DJ and entertain as the main attraction, and we would get the biggest names in the Icelandic music scene to support them. When we woke up, the idea was still there so we called up some friends and to our surprise everybody was up for it. A guy called Ragnar (the singer in Trabant) loved the idea; he got everybody involved. We even talked to Björk when we met her downtown when we were drunk. She said we were cutie pies and for a long time we thought that was a ‘yes’…Now we’ve got who knows how many acts performing and the entrance is free of charge. Everybody dedicates their efforts in the name of good old-fashioned fun.