12 Tónar is a label and a record store founded in Reykjavik in 1998. The store is an eclectic friendly place in the heart of the city where you can relax and explore at your own pace. In stores are regular as well as art exhibitions. The store was voted the Tourist Shop of the Year in 2006. 12 Tonar label started in 2003, so far we have released around 50 titles. The catalogue includes a mix of talented young musicians and some of the best known in the country.