The Nonference will take place in the Iceland Airwaves Media center in Harpa! Lectures and discussions are open to all Iceland Airwaves wristband holders.
We welcome all artist/staff, darling, press/photo wristbands to our special Delegate Bar, also located in the media center in Harpa. The bar offers free wifi, offers on Viking Craft Icelandic beer, free coffee, comfy couches and a great place to hang out in between lectures and off-venue concerts! Open 11:00-22:00 from Thursday through Saturday.
Wednesday, November 2nd
17:00 Welcome drinks!
Visit Reykjavík invites you to drinks and nibbles before the official Iceland Airwaves program kicks off on Wednesday evening. This event is invite-only.
Thursday, November 3rd
11:00 Nordic Playlist Reception
Nordic Playlist invites Iceland Airwaves delegates to a Nordic brunch! A great way to start day two of Iceland Airwaves. This event is invite-only.
13:00 Discussion: Rap and Hip hop – Local Trends and International Appeal
It may come as a surprise to some, but back in the 00s Icelandic rap group Quarashi made some waves in the USA with their Limp Bizkit-esque rap/rock hit Stick ‘em up. Since then we haven’t seen or heard much from Icelandic rappers on an international scale, until now. With fresh faces emerging onto the scene like Reykjavíkurdætur, GKR, and Sturla Atlas it could be that Icelandic rap is making a comeback. Is it just a phase? Can rap in a language that almost no one understands have mass appeal?
Moderator: Liz Stokes (Record of the Day)
Participants: Salka Valsdóttir (Reykjavíkurdætur), Frankie Dunn (i-D), Robert Meijerink (Eurosonic Noorderslag), Gaukur Grétuson (GKR), Leigh Lust (Pledge Music)
14:00 Discussion: SYNC 101
Conventional methods for earning revenue from music dried up ages ago, and the industry’s magic time machine is showing little promise of revitalizing CDs and iTunes downloads. That means looking to other revenue streams is the lifeblood for artists. This discussion aims to broaden the understanding of how the sync industry works, learn best practices and a chance for you to ask the experts directly.
Moderator: Megan Horan (IMX)
Participants: Tommi Tuomainen (Elements Music), Staci Slater (The Talent House), Alex Hancock (Independent Music Supervisor, A&R for Warp), Edna Pletchetero (Big Dipper), Amine Ramer (States Of Sound)
16:00 Networking Meeting (invite-only)
17:00 Iceland Airwaves Artist Party & Mingle
Join us in Björtuloft (Harpa, 6th floor) for drinks and snacks and one of the best views of Reykjavík you can find! Event is open to artist/staff, darling, and press/photo wristbands. Please RSVP to email@example.com before November 2nd.
Friday, November 4th
13:00 Discussion: Music PR – Approaching Journalists for Coverage
Because of it’s size, Iceland doesn’t have much of a music business to speak of. With only a handful of managers, no booking agencies, no publishers, and no labels with substantial activity abroad, a sort of DIY culture has emerged. We’ve gathered some top notch music pros from the PR and press world to pick their brain about their jobs, about how to talk to them, how not to scare them off, and how musicians from a DIY culture happily coexist and collaborate in a mutually beneficial way so everyone is happy.
Moderator: John Rogers (Projekta / The Reykjavík Grapevine)
Participants: David Fricke (Rolling Stone), Alexandra Bondi de Antoni (i-D Germany), Karl Smith (The Quietus), Rev. Moose (Marauder)
14:00 Discussion: Music Cities
In this discussion we will look at the importance of music for the cities that it is created in. We look at various programs like the music and film program of Seattle, the music – film – tech cluster 2112 in Chicago, the South Bank Center in London and hear about the importance of music for the city of Berlin.
Moderator: Björn Blöndal (City Councillor, Reykjavík)
Participants: Tim Renner (Secretary of the City of Berlin for Cultural Affairs), Scott Fetters (2112 Chicago), Bengi Unsal (Southbank Centre), Kate Becker (Office of Film + Music, City of Seattle)
15:00 MASTERCLASS – Introduction to the German Music Market
Considered one of the most important export market for Icelandic music, participants will benefit from an introduction to key player, market dynamics and trends.
With over 82 million inhabitants, Germany ranks as the 4th biggest territory for recorded music worldwide. It boasts a strong live sector and is considered one of the world’s top entertainment & media markets in general. Measured in nominal GDP, Germany is the fourth richest country globally and is the economic bedrock of the Eurozone. A wealth of artists in a wide array of genres from the Nordic region have enjoyed both substantial artistic and commercial success over the last decade, making sure the market is particularly receptive to Icelandic talent.
Masterclass is presented by Jonas Vebner, Head of Central European Office for Music Norway
16:00 MASTERCLASS – Hey! Over here! How to Get the Attention of the Most Arrogant Music Market on Earth
The UK is consistently ranked in the Top 5 of the world’s biggest music territories, alongside the US, Japan, France and Germany, but its cultural power is arguably more significant and relevant to those who’re wondering how to get a foot in the door of this most influential of markets. Andy will put the UK’s place in the world in an historical context, to better explain how it thinks, how it looks upon those from abroad, and to answer the Big Question: how do I break the UK?*
*Disclaimer: I have no idea
Masterclass is presented by Andy Inglis, 5000 Management
Saturday, November 5th
16:00 Join us for an underwater concert in Reykjavík’s coolest art-deco swimming pool! Speakers are underneath the surface of the water, giving you a unique way to enjoy soothing ambient tunes from artist Gunnar Jónsson Collider. This event is invite-only.
For more information:
Anna Ásthildur – firstname.lastname@example.org