Video Round Up :: Joey Christ, GusGus, Sólstafir & Mammút
July 4th, 2017 | News
IMX takes a look at some of the latest video released in case you missed them. As ever it’s a mixed bag of tricks featuring hip-hop from Joey Christ, Dance from GusGus, metal from Sólstafir and rock from Mammút… all are great, all are busy little bees either on massive world tours, about to drop albums or just running amok in Costco… We are sure you’ll work out which is which.
Joey Christ – Joey Cypher ft. Herra Hnetusmjör, Birnir & Aron Can
Joey Christ is a member of the 101 boys, the one and only Sturla Atlas. He’s currently taking time to explore his solo hip-hop venture.
The thing about Iceland is a) its an expensive country to live in, b) Once a craze hits, the whole country goes mad for it. Now you know this, the video should make a bit more sense. Recently the megastore Costco opened in Reylkavík and people went NUTS over it! Huge queues, massive think pieces in serious papers, competitors lowering prices… The whole nine yards. It was and still is Costco mania happening, and its catching…
Joey Christ’s new video is pure gold. Grab an oversized trolly and go on a Costco ride with him and his boys. Get used to seeing a lot more of Joey Christ.
He recently released a full album, listen to his full mixtape here: Anxiety City
GusGus – Featherlight
At last! Rejoice! New music from GusGus! They have been missing in action for a while now, but no need to worry, they are back and everything is peachy again.
Featherlight is a hypnotising and stomping track and serves as a tasty first bite from the upcoming album.
Sólstafir – Silfur-Refur
The band have just announced a huge world tour kicking off in November later this year to celebrate their latest album: Berdreyminn which was released in May.
Their latest video is an epic story set in the mystic old Norse world. The band say: “Videos have always been a medium that we take seriously. We have worked with excellent visual artists like Bowen Staines and Vesa Ranta on previous clips. We’re privileged to have been able to enlist the team of Nico Poalillo and Peter Beste to create the imagery for Silfur-Refur.
“They directed and produced a video that beautifully illustrates our song – at least in our minds. The video’s meaning is a puzzle, which we’re leaving for you to solve, as we don’t want to spoil your imagination spinning stories of its own.”
Mammút – Breathe Into Me
Gearing up for their album release Kinder Versions on the 14th July, the Mammút recently delivered their video for the single ‘Breathe Into Me’.
Directed by the band themselves the clip is a multi-hued dizzying visual experience. A pleasure seeking sensory overload may be had by all viewers, you have been warned!