You Are In Control 2011 Round Up
October 18th, 2011 | News
We are pleased to report that the fifth edition of You Are In Control music and creative industries conference was once again a resounding success. The event, which took place on the 10th-12th October in Reykjavik, offered attendees a mix of inspirational keynote speeches, panels and workshops on a wide range of topics centered around the theme of the digital revolution within the creative industries.
Following an opening speech by Minister of Industry, Energy and Tourism, Katrín Júlíusdóttir and some live music courtesy of Mugison ("my earliest gig ever" he joked), the first day saw a series of presentations by the likes of Tilman Scheel (DE), who looked at how much changes in technology influence the selection and programming habits of cinemas, VoD services and other professional players; the redoubtable Ralph Simon on Media Technology – What’s coming next in media, social media and cross-platform media; Hilmar Sigurðsson (IS) on Iceland’s very first 3D animated feature film, Legends of Valhalla – THOR; Anita Fontaine (AUS) and Geoffrey Lillemon (USA) from Champagne Valentine, whose interactive creations "extend brands into meaningful new worlds"; and Rasmus Wiinstedt Tscherning (DK) on the topic of "tacit knowledge" in the Creative Industries.
And that was just the morning! In the afternoon there were more talks by Robert Levine (USA), whose book Free Ride looks at the fight between the media companies that fund culture, and big technology businesses like Google that want to distribute it – legally or not. Mathias Klang (SE) argued from the other side of the fence about ignoring techno-pessimism and copyright conservatism to focus on innovation, before the pair of them appeared on a dynamic and heated panel about where copyright is heading and how it will affect us. The day was rounded off with a fantastic presentation by Iain Forsyth (UK) & Jane Pollard (UK) called “Everything Flows” which showcased specific projects from their innovative work and approaches to the creation and distribution of creative content.
The second day was centred around workshops and networking meetings such as The Intersection of Art & Commerce: A Music Licensing Exploration hosted by industry veteran Staci Slater, founder of The Talent House; The Power of Open: digitalization, licensing and culture, hosted by Mathias Klang; Optimising the online experience for both bands and fans, hosted by Darren Webb, online marketing manager for Sigur Rós; and How the digital changes the world of film distribution hosted by Tilman Scheel. This day was rounded off by a special Investment Workshop on how to present your idea / concept / business model to a group of investors and business development specialists.
All in all, an inspiring couple of days with plenty to think about until 2012.
Photo by Arnar Bergmann: Ralph Simon at You Are In Control