Showcase festivals differ from traditional music festivals in that a significant portion of the audience consists of industry professionals. These festivals can serve as a springboard for participants looking to enter the international music market, making them a key component in the export of Icelandic music.

Iceland Music works closely with many of the world’s leading showcase festivals; we support the participation of Icelandic artists, organise showcase events, and send Icelandic professionals with the aim of strengthening networks.

Festival bookers make independent decisions regarding their lineups, though they often seek advice from Iceland Music. In instances where we specifically invite artists to join us at showcase festivals, the selection process is always conducted via an open call.